How fantastic is this billboard, located here in Auckland, New Zealand. The billboard was created by agency
Y&R NZ for the NZ
MetService.
Y&R's managing director James Hurman seems stoked with how it's going:
It’s been liked something like 30,000 times on Facebook, had over a million views on content sharing site imgur.com, was buzzfeed.com‘s ad of the month, made it to reddit’s front page, and even got written about by The Sun. MetService is a small client the agency’s had for years and the idea is to try to get as much return on their spend as possible, hence trying to see if we could make a billboard work in a different way and generate exposure well above and beyond the norm.
