Our first world problems

Other than agreeing with the 80% of responders, the list of our first world problems, as released as part of the 'First World Problems Survey' by UNICEF NZ, with UMR Research, I think the list of problems are generally a pretty good list of problems to have.

As discovered by the survey' New Zealand's 'first world problems' are:

- Slow internet access (80 per cent)]
- Not being able to find something in the supermarket (65 per cent)
- Bad tasting fruit, like a mushy apple (55 per cent)
- Getting a terrible haircut (42 per cent)
- The TV remote not working (36 per cent )
- Having to move to get mobile coverage (34 per cent)
- The barista not making coffee how you like it (31 per cent)
- Not being able to access email/internet (31 per cent)
- Your couch being uncomfortable (21 per cent)

What I also like is the outreach campaign that UNICEF have put together following this survey result announcement.

At UNICEF NZ we thought the First World Problems concept would be the perfect way to highlight a few ‘real world’ problems. Offer a bit of humour, share jokes that Kiwis can relate to, compare our everyday First World Problems with the issues faced by people in developing countries, and get people talking.
We wanted to tell stories of children around the world – those without access to clean water, those who can’t go to school, and even children who are used as soldiers. But we wanted to try a different way of sharing those stories and so the First World Problems campaign was born.